Name: The evolution of the coffee cup lid
Uploaded: 2020-02-17T20:20:44Z
Duration: 3 min 1 s
Description: Author A.J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired by the original work of Louise Harpman and Scott Specht and their book "Coffee Lids: Peel, Pinch, Pucker, Puncture."

Author A.J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired by the original work of Louise Harpman and Scott Specht and their book "Coffee Lids: Peel, Pinch, Pucker, Puncture."

A.J. Jacobs: The evolution of the coffee cup lid

The evolution of the coffee cup lid

The evolution of the coffee cup lid mirrors societal shifts towards mobility, transforming a simple utility into a design marvel.

In 1984, the traveler lid revolutionized coffee consumption on the go, balancing convenience with the sensory experience of coffee.

Future coffee lids aim to marry environmental sustainability with the on-the-go lifestyle, redefining our morning rituals.