Ideas change everything

The hidden forces behind your food choices

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Sarah Lake |

TED Countdown Dilemma Series: Food

• June 2024

What we eat is less about what we choose and more about what’s offered to us, says food and climate expert Sarah Lake. Unpacking how governments and companies have driven up meat consumption in the US through extensive marketing, she explains how we could employ these same forces to incentivize plant-based eating — for the sake of the planet, public health and global food security.

What we eat is less about what we choose and more about what’s offered to us, says food and climate expert Sarah Lake. Unpacking how governments and companies have driven up meat consumption in the US through extensive marketing, she explains how we could employ these same forces to incentivize plant-based eating — for the sake of the planet, public health and global food security.

This talk was presented at an official TED conference.

Read our curation guidelines.

Check out Tilt Collective to see how they’re building a global food system for all.

Join the movement for a plant-rich global food system.

About the speaker

Global food systems and climate expert

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This talk was presented at an official TED conference.

Read our curation guidelines.

Check out Tilt Collective to see how they’re building a global food system for all.

Join the movement for a plant-rich global food system.